Chapter 02
What's driving adoption?
A total of 139 respondents met the criteria for this study
91%
Of something that you shuld know
7
of something tha tyou should know
78%
of something else to show and talk about
This voluntary study surveyed practising journey managers,
including in-house employees, independent consultants, and educators. Recruitment was conducted through a broad call for participation via email, with contacts sourced primarily from public LinkedIn communications, contributors to the This is Journey Management book and training events. Participation was fully self-selected, uncompensated, and recruitment was not demographically or geographically targeted.
The remaining respondents comprised software vendors (0.7%) and those with mixed roles that could not be categorised (1.4%).
Respondents who did not complete the Practices and Scaling sections of the survey were excluded from the corresponding analysis.
Reasons for practicing Journey Management
We asked respondents to select the primary reason why they pursued Journey Management, with an open free-text field provided for additional, unlisted reasons. No additional reasons were identified beyond the 11 listed. These reasons were consolidated into 4 reason categories.
These categories structure the corresponding tabs across the bar chart, with respondent scores for each of the 11 reasons captured under each tab.
Deep dive in common categories
These two charts illustrate the distribution of respondents across each reason category for both their primary and secondary reason categories for pursuing journey management. The distribution is almost identical.
Respondants by primary reason category
Respondants by secondary reason category
Organisations by primary and secondary reason categories
This chart illustrates the most prominent category pairings across respondents' primary and secondary drivers for pursuing journey management.
Pairings involving "Other" (2.9%) capture instances where respondents provided free-text entries that were subsequently deemed invalid.