Chapter 02
Practices
Reading time · 25 min
9 practice areas of Journey Management
80
Total respondants
28
Countries
10+
Experience range
A total of 80 participants qualified for this section of the report. To qualify, respondents were required to complete all nine practice areas, evaluating practice relevance and effectiveness, as well as the frequency of related challenges. Incomplete responses were excluded from the final analysis
Practice area 6
Establishing coherent organisational narrative and priorities
Creating shared language and conceptual understanding ….
Survey respondents first rated the relevance of each practice (0–5, from 'not relevant at all' to 'very relevant'). For practices scoring 3 or higher, respondents scored their organisation's effectiveness in applying them (0–5, from 'not effective at all' to 'very effective'). The chart above shows both the range and average scores for relevance and effectiveness across each practice.
Insights
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